History
The
story of Coldwell Banker is a story of leadership and success. From
its beginnings in San Francisco in 1906, Coldwell Banker continues
its superiority in the real estate industry by becoming the premier
residential real estate organization in North America.
Coldwell Banker was founded on a commitment to professionalism
and customer service that continues to be the core of its business
philosophy today.
In 1906, a devastating earthquake and fire ruined much of the city
of San Francisco, California. A young real estate agent named Colbert
Coldwell disapproved of how some businessmen took the chance to
benefit financially through fraud and deception. Coldwell saw the
need for honest, knowledgeable and professional real estate services
to help the city rebuild.
With two partners, he formed a real estate company dedicated to
the principal that they would work only for their customers and
not trade for their own account. This was the beginning of the tradition
of integrity and customer support that continues to this day.
Benjamin Banker joined the firm in 1913 as a salesman and he and
Colbert Coldwell soon discovered they held similar views and ethics.
In 1914, Banker became a partner and the two remained active in
the company throughout their lives.
Their vision of customer service excellence has been proudly maintained
for over 98 years.
Coldwell Banker Real Estate Corporation, a subsidiary of Cendant
Corporation, has more than 3,500 independently owned and operated
residential and commercial real estate offices with over 106,000
Sales Associates globally. Coldwell Banker continues to advance
its superior service and high standards for real estate.
|